Let's face it: you've got some stiff competition if you're in the email marketing game.
If a customer has given you their email address, that means they've also signed up for your competitors' email lists as well.
How can you ensure that your email marketing stands out from the crowd and converts?
👉 By adding video!
A video is a powerful tool for helping people understand what your product does and why they need it. In fact, video is the most effective marketing medium right now, and 90% of consumers say video helps them make buying decisions, says Forbes. But the majority of us aren't using it to its full potential when it comes to email marketing.
In this article, we will look at the importance of using video in your email marketing strategy, along with a way to produce a video that converts. By the end, you'll have a much better understanding of why video belongs in your next campaign.
So let's jump right in!
What is Email Marketing?
Email marketing is a form of digital marketing that allows companies to communicate with their customers via email. It's a great way of contacting your customers, and it's also an effective way to promote new products, offers, and services.
Email marketing is one of the most common ways people receive emails on a daily basis. In fact, according to the Litmus report, 66% of all adults receive over 121 emails per day.
The benefits of email marketing include:
- You can deliver targeted messages directly into someone's inboxes at exactly the right time; this means you can reach out immediately when someone needs your product or service instead of waiting until they come back on your website!🚀
- Your message will be more likely to be opened if it contains images or video – this makes it more visually appealing than just text alone. So people are more likely to read through everything before deciding whether or not they want what you're offering.🎯
The Importance of Using Video in Email Marketing👇
We're sure you've heard by now that video content is an extremely valuable tool for marketing. But did you know that it's also a secret weapon you need to use in email marketing? In response to the claim, including video content in an email can boost open rates by up to 13%. Therefore, including a video in your email marketing will essentially boost conversions, click-through rates, and brand awareness.
If you're still not persuaded, consider these advantages of using video in your email marketing strategy in 2022.
- Including a video can make your email stand out among other cold emails in a customer's inbox. Emails that contain videos get opened more than plain text emails, which means that including a video can help increase conversions and sales for your business.
- Not only is video great for getting people to open your emails, but it also helps to give your potential customer a better idea of what your product is all about and why it's worth buying from you. This is particularly useful if you are selling software or a service, especially something technical where people need to see it working before understanding what they're buying.
- Videos give customers an opportunity to see and hear you, which helps to build an emotional connection with a brand. When customers hear your voice and see your face, they feel more connected to you and are more likely to trust you.
- Video marketing allows businesses to connect with their customers on an emotional level. It shows them that you care about providing a good user experience for them.
- Lastly, producing engaging and high-quality videos is no longer a hard nut to crack! — Especially when you have SVENISTUDIOS. Why? We produce the highest quality video content to increase traffic, engagement, and conversions for your email marketing campaigns – at a price you can afford! We can develop the perfect video for your needs, from scriptwriting to shooting and editing.
How to Produce Video that Converts!
If you're looking for a way to produce an outbound video that converts, we have some tips that will help you save time and money.
- Add an intro to the product demo
You can easily produce an outbound video by adding a personal introduction before the generic product demo.
For example: "Hi! My name is [name], and this is my new product called [product name]. I'm really excited about it because…"
This not only personalizes each video but also helps viewers feel like they know who they're talking to.
- Dress smartly
Dressing well will help you look more professional, which will make your videos appear more credible and trustworthy. Make sure there's good lighting and sound quality as well!
- Use a script
Finally, script your video so that it stays consistent across multiple platforms/channels. To get started with scripting, try writing down everything you want to say before recording so that nothing gets left out accidentally.
In a nutshell, a video is worth a thousand words, and so we hope you see how powerful it can be to include a video in your email marketing strategy.
No matter what type of video you use, there are plenty of ways to ensure it is effective. Just be sure to keep the length short and watch your conversion rates go through the roof.