Social media is such a huge part of our lives now, meaning it's an incredible opportunity to connect with your customers.
But how do you set yourself apart from the competition?
To get started, it's essential to develop a strong social media presence. Undoubtedly, social media is constantly changing, but the one thing we can all agree on is social media users love video.
Yes, you read it right!
Whether it's a digital dance party, cooking tutorial, or Livestream of an annual sports event, new, innovative ways of using video content to reach and engage audiences are being discovered every day.
In this article, we'll show you how to build a strong social media presence using video content. You'll learn how to stand out in an increasingly crowded field and what types of video content work best.
So sit back, relax, and let's get started!
Why is social media engagement important?
Engagement is critical for businesses of all sizes when it comes to social media marketing. The value of social media is twofold: it helps you build a relationship with your audience, and it helps you build a community of people interested in your brand. Engagement is the key component that drives both of these outcomes.
To understand why engagement matters so much, let's look at how social media has evolved over the years. In 2007, Facebook was only six months old and had fewer than 10 million users; Twitter was just an alternative communication tool for tech geeks, and YouTube didn't exist!
Today, these platforms have millions upon millions of active monthly users (2.9 billion on Facebook alone), so they're no longer just ways for people to stay in touch with friends. Instead, they've become important marketing platforms where brands can connect with their target audiences by sharing content that resonates with them.
How can video content help your brand improve engagement?
Did you know that Facebook's algorithm is weighted in favour of videos? That's why it's important to create content that includes video.
Video content has a lot of benefits. Let's look at some of the key reasons why and how video content helps you skyrocket your social media engagement.
Videos are naturally engaging.
A study found that 72% of people prefer watching videos over reading text when it comes to learning about products or services. Wondering why? Because they feel more engaged in the content and find it easier to relate to the brand or product being featured in the video.
Videos spark an emotional attachment.
When people watch a video, they feel like they're there and experiencing what you want them to experience— whether it be joy or sadness or laughter or whatever else suits your brand!
People will connect more with your brand based on how they feel when watching these videos. So make sure your videos are as engaging as possible!
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Video can influence buying decisions.
Video can have a big impact on your audience and drive them to take action! You know what they say, 'The best marketing doesn't feel like marketing.' Well, videos fit into that idea perfectly!
Videos can have a natural and relaxed vibe that lets businesses advertise their products without feeling too much like an ad. Whether it's product reviews, brand-generated content or user-generated content (UGC), there are tons of ways to use video to help your audience make the decision to buy.
People remember videos more than text.
Studies have shown that people retain 95% of the information from a video after watching it just once! This means that video is an ideal way to make your brand memorable. When people remember your brand, they will likely engage as well.
What kinds of videos to create to engage your audience?
Video is a great way to engage your audience. But it can definitely be hard to understand where to start.
There are many different types of content that you can create to engage with your audience. You may want to make a video for each platform, or you might prefer to use one video format across all of your channels. In any case, it is important to ensure that the message is consistent between all platforms, so you don't confuse people by giving them different information on different platforms.
Examples of video content include:
- Product Videos: These are useful if you have a new product or service and want to explain how it works and why people should buy it from you. They are also useful for explaining how an existing product or service has changed or improved over time.
- Educational Videos: These are great if your product or service requires a lot of explanation before someone can understand how it works and why they might need it. For example, if you sell an online course about starting up a business, then an educational video would be a good way to help potential customers understand what they will learn and why they should purchase it from you instead of someone else.
- Behind the Scenes Videos: These show what goes on behind the scenes at your company and can be useful in winning over potential investors and customers who want something more personal from their experience with your business.
How to get started with video marketing?
The first step is to decide what type of video you want to produce. Do you want a commercial-like ad, or are you creating more of an explainer video? If it's the latter, maybe just go for the homemade feel. You might be surprised by how effective this approach can be!
If you want more professional and result-oriented videos, why not reach out to a full-service video production agency?
At SVENISTUDIOS, we provide high-quality videos to build your social media presence —at affordable prices too!
There you have it: a few tips to help you create great video content for your social media to keep your followers engaged and coming back for more. It's important not to put pressure on yourself as a newbie in this area; just try and experiment with different styles until you find something that works for you and your brand. We would recommend starting by putting one piece of video out every week or two. This way, you can figure out what kind of videos people like (and don't like!) without feeling overwhelmed.
The key is consistency; if they enjoy what they see, they'll follow along with their favourite creators until they get bored or find someone else worth following. So focus on quality over quantity!