What is the best technique to get more customer conversions?
It is the most common question that pops into the minds of professionals affiliated with the SaaS industry. The SaaS owners struggle hard to find the best marketing strategies to convert their new users into paid customers.
They use every possible method to amaze their customers with their valuable products and services. In return, they want the SaaS users to give up the free trial and purchase the paid subscription plan.
But, what actually works to turn that free trial into a paid plan?
What attracts the customers to trust the industries and be their active users?
Demo videos are the only thing that works magically in engaging the customers of your SaaS industry. A demo video not only functions as an advertisement but also creates an unbending customer trust for your SaaS apps.
In this article, we will discuss why an appealing demo video is essential to converting users into customers. We will also discuss the appropriate method for creating and sharing demo videos for your SaaS software.
Besides, if you don’t want the hassle of creating videos on your own, SVENISTUDIOS has got your back! We are a full-service agency for video production and marketing.
Why Demo Videos?
A question arises when we talk about the conversions through demo videos;
Why are demo videos vital for this task?
It is observed that about 77% of Android app users stop using the average applications within a week. To your shock, almost 90% of users give up using the android apps after a month.
Why does this happen?
The primary reason behind the fluctuation of application users is the lack of interaction with your customers. It would help if you make them realize the worth of your products.
What's the solution?
Demo videos are probably the best solution to tackle this problem. One-sided communication allows your customers to engage with your products and learn the characteristics of the tools you provide.
Top 5 tips to make an attractive demo video:
Making a demo video is not a hard nut to crack. You can easily manage to make an incredible demo video.
Following are the five essential rules for making a matchless demo video to boost client conversions.
1. Set your goal.
The essential thing before performing a task is to have a clear goal. You should set a specific purpose and strive to achieve it.
In this regard, your primary goal should be motivating the existing clients and upselling them by offering fascinating upgrades. Moreover, it would be best to focus on increasing the conversion rates.
Therefore, you should make separate demo videos for trial lists and long-term customers, demonstrating the message you want to convey.
2. Personalize it.
Always keep your staff and faculty aware of your main objective— which you want to fulfill with them. Discuss and share your thoughts about the video with your tech team.
Maintain a smooth relationship and crack jokes to keep them active and positive. Above all, you must stay motivated to create a fantastic demo video that helps convince the clients.
3. Write a script.
Making a demo video is not like shooting a Hollywood movie. But, you still need to write a script for the video to overcome misspeaking and unnecessary retakes.
You can also make a brief outline of the topic that you want to cover in the demo video.
4. Proper demonstration.
The primary aim of making a demo video is to inform your customers; how to perform a specific task or why they should join your company.
A demo video should cover every aspect that clients want to know. It should demonstrate all the specifications and other crucial things in a topic.
5. Demonstrate one topic at a time.
Do not mess up all the things in a single demo video. Instead, focus on one topic at a time and make a video on it.
Make sure the video is short and informative to grab clients' attention and enhance conversions.
How to produce and share a demo video for your software?
You might be thinking about the formats you should follow to make demo videos for your software. You might also be thinking about the channels that you should use to create and share them.
We’ve got you covered! Let’s have a look at some fantastic tips for making a productive demo video for your SaaS software.
If you want to guide your clients about the process of using your SaaS application, screen recording is the best way. You can handle it yourself and capture the whole procedure with screen recording.
Using voice-over for your demo video is one of the most critical techniques to make it engaging. The viewers also find it attractive and understandable when someone uses voice-over to explain things in a demo video. Therefore, you must use your voice behind the recording to explain why and how to do something.
You can apply captions to explain things in a demo video if you are unwilling to use voice-over. Captions play the same role as voice-overs. Many social media platforms prefer captions and subtitles to make their videos more accessible.
ZOOM-IN AND GRAPHICS
Zoom-in and graphics are other essential features to improve the quality of your demo videos and draw the clients' attention. You can use the zoom-in feature to highlight and clarify a specific tool in a tutorial video. You can also use graphics such as shapes, arrows, and boxes, to mark some crucial things in a video.
Where to post and share these demo videos?
When we talk about some renowned social media platforms, YouTube always comes first. It is an all-time social media app with 2.1 billion MAUs (monthly active users). YouTube is the best option if you are looking for an online platform where your demo videos get high audience traffic.
Make Your First Demo Video with SVENISTUDIOS.
Still don’t know how to create appealing demo videos?
Looking for a reputable studio to outsource videos?
SVENISTUDIOS is here for you!
We can help creating high-converting video content and demo videos. We have helped several techs and SaaS companies accelerate customer traffic through devoted video marketing.
Following are some simple steps to create an appealing demo video through SVENISTUDIOS.
1. Visit the website.
All you have to do to get started is to land on your website (Finally, you’ve already made it here! ☺)
2. Choose your video type.
Selecting the type of video you want to create is the first thing to do after visiting the website.
There are various video types, and you must choose the one that suits your company's requirements. You can also share your expectations to get suitable suggestions.
The next step is to customize your demo video. You need to select the characters, tone, and language that you want to use in your video.
SEVENISTUDIOS also provide the option to make a video on your brand assets.
4. Receive your video.
Once you have chosen the video type and done the customization, wait for the studio to create your desired video.
SVENISTUDIOS will create and polish your demo video within ten working days.