A business without a proper Video Marketing strategy is like an empty fishing tackle in the pond.
Similarly, you would know the importance of written content and images. Still, these are not enough to take your business to the next level.
Because nowadays,Video Marketing has become one of the most revolutionary and modern practices to boost your brand position against competitors.
So, you might be thinking; that nowadays, every business is adopting video marketing...
But are you sure just videos are perfect for accomplishing your marketing goal?
No, that's not sufficient to get your dream buyers because it needs a suitable strategy to target the audience to educate, engage and drive more conversion rates instantly.
Without market research, understanding customer awareness, and competitors' weak points, it's impossible to skyrocket your business strength.
Your targeted audience will jump to your competitors' ground if your website has a deficient and non-strategic visual. So, a question arises:
"How do I make compelling visuals that directly influence your prospects?"
The answer is easy, and also not so easy. You must follow a proper,well-organized, and successful video marketing strategy, including goal setting, establishing responsibilities, budgeting, and more. This way, you can put a finger at your new, old and competitive audience's jugular vein.
But no worries!
In this article, I am going to uncover the top video marketing strategy that will be a game-changer for you and stand you out from the crowd. But before diving into that, let's just take a brief look at what is Video Marketing strategy because many business owners even don't know the exact meaning of Video Marketing strategy.
What is a Video Marketing Strategy?
Audiences love video content, but a solid video marketing strategy is your weapon to compel them toper form a particular action that you want. It is an appropriate roadmap to create video content that helps your business to boost engagement,build trust and credibility, improve conversion rate, skyrocket sales, and rank higher on SERPs.
In simple words, Astrategy used while creating a marketing video to sell your product or service by targeting the audience's pain points, dreads, desires, and competitors' business weak points. So, Producing a video based on complete research material and strategy will bring goose bumps to your audience's body even from the first video impression.
Top Video Marketing Strategy that will boost up your business in 2022 😛🎥
Video marketing is nothing right now without a strategy. According to HubSpot, a business can achieve an 80% conversion rate just by using a proper video marketing strategy. That's what we achieve for businesses at SVENISTUDIOS. Because people love visual content, they move on your finger after looking at your well-organizedand problem-solver videos. So, I would highly recommend that; you shouldn't make a video until you follow a proper strategy to do research and plan; otherwise, you will lose both your conversion and video expenses.
Let's consider what strategy you should use before creating a marketing video.
There are many strategies to create a marketing video for your brand, but I'm going to talk about the A-listed plan that works speedily like thunder. Let's take a deep diveinto that to stand your business out from the massive crowd;
Defining Smart Video Marketing Goals 🎯
The extremely firstand crucial part of your Video Marketing strategy to bring business into a successful flow is setting a specific goal. You need to specify a goal to achieve through videos, like what you will acquire.
👉 Are you looking to attract new customers?
👉 Build trust and credibility?
👉 Or do you need to convince potential buyers to make a purchase?
Remember that molding a goal is a core part of your video marketing success. Because the whole strategy can't be conducted without a specific goal, it would be like planting crops in a desert. According to the Content intelligence platform Conductor, smart marketing goals consist of two main parameters.
1 - Revenue Goal
2 - Brand Goal
1 - Revenue Goal 💰
Revenue goal is set explicitly for product-based and service-based companies. You, as the owner of both, will have different plans.
• Service-based company: If you are going through this, You must have a will to increase leads by 10%.
• Product-based Company: In this way,your purpose and mindset should be towards the product and softwaresubscription growth by 10%.
2 - Brand Goal 🔥
Developing brand marketing goals is crucial but more challenging to assess. Your business might wish to establish a specific brand objective to become recognized as the analytics software industry's go-to authority.
Or perhaps you want to develop some straight forward brand objectives, such as increasing the quality of your email list, improving site traffic, or obtaining Search engine answer boxes for a particular set of selected keywords.
Target Audience Research for Video
In order to drive aparticular action by video marketing, you need in-depth research of your target audience.
Making a video marketing campaign without market and audience research is useless. It is like selling to everyone that ensures 97% of your loss.
Because The Larger Market Formula breaks down the entire audience of buyers in any market into four key categories:
60% are Not problem aware
It represents thecustomers who don't know about your product or service, even the problem they are facing.
So, you can land this huge customer percentage in your marketing bucket just by targeting their problems, pain points, dreads, and desires.
20% problem aware
According to research,20% of audiences know their problems but don't know the solution.
How can you add this 20% to your space?
There is no rockets cience to get their attention... But it's too difficult to collect their credit card just by showing a generic video marketing tactic.
What do you have to do?
Your single purpose is;
Just go through the problems they know already and agitate them.
Present an irresistible and unique solution that beats your competitors
Offer them a genuine,authentic, and quick CTA to make a purchase instantly.
That's set—simple and smooth strategy.
17% Information gathering mode
Some customers want to collect information about your product and service, so what do you have to do?
Your single andfocused goal is to get their attention by providing authentic information.
It is a proven tactic to list your buyers' problems and solutions while educating them.
3% Buying Now
It is a full-fledged customer awareness percentage in which 3% are ready to purchase your product or service whether you make a proper strategy or not.
But 97% of customers need time to make a decision that depends on how you manage them to put in your lifetime customer list.
So, when you do deep audience research and focus on 60% (Not problem Aware), it will cover the remaining 37%, but you must adjust according to customer awareness; otherwise,they will get frustrated and leave your hand in the middle of the ocean.
Decide What Kind of Videos You'll Make.
As you decide on your video marketing goal, you need to determine what kind of videos you will make before diving in and starting the marketing funnel...
What kind of video style is suitable for your targeted audience to keep them engaged and drive a particular action?
One of the best practices for choosing a perfect video is to test different styles and types of videos to check which works well and which doesn't.
Depending on the audience approach, engagement, and conversion rate, set apart every video and use it on the funnel that works well.
Find the right partner
It takes a lot of work to produce a perfect and actionable video. You can't just put any old thing together and call it a day.
You need to be thoughtful about the process and have a few different options for getting the job done.
You can use your resources to create an in-house production, hire freelancers, or even go for a DIY show.
Each option has its pros and cons, so you'll need to weigh your options carefully before making a decision.
Which one is right for you? It all depends on your project and what you hope to achieve with your final product.
But when you want agame-changer video marketing strategy to produce high-converting video, you will have to get in touch with a professional and industry master Video Marketing agency. SVENISTUDIOS is among the toplisted video marketing agencies.
We are a master in video marketing and can transform your simple business into a top-notch and leading brand throughout the competitor lists.
What can you expect after connecting with us?
We create an intenseand customer pain point-hitting marketing video that fits your business needs and helps to boost engagement, build trust and credibility, improve conversionrate, skyrocket sales, and rank higher on SERPs.
Now, everything is ready to go, but you have to care a lot about putting the video content.
Because it doesn't matter how attractive and valuable your video is, but it matters how much traffic your video content page has.
So, putting your video marketing clips on pages with insufficient visitors will be useless.
Start putting your marketing videos to your business place with enough visitors. This way, the video converting rate will double to take your business to the next level.
Measure Your Performance
It's essential to track the performance of your video content just like you would for written content.
Because of the same,you wouldn't dream of launching a website without Google Analytics installed to track your key performance indicators. The same goes for your video content.
This way, you can understand how well your videos perform and justify your investment in video.The most crucial video platform feature for businesses is analytics.
Time to get started
As you can see, great videos are not only produced in the editing suite. They start with a solid plan and a great story, and this is where we shine.
The key to building a successful online video marketing strategy is to do more than simply churning out video after video. We ensure at SVENISTUDIOS that the videos resonate with the target audience and achieve the goals you are trying to achieve.
We want to help you move from video to promotion, from an initial idea to a project ready for the world to see.
We hope you enjoyed this blog post about building a successful online video marketing strategy in 2022.
So, if you want to improve your business conversion rate through video marketing strategy, you are just one call away ___.