Why having a demo video on your landing page is a MUST
Ever heard of the term "Telling is selling"? In fact, marketers have found that video content performs 12x better than text and speech combined.
How will that help you increase conversions? Keep reading.👇
People are more likely to buy a product if they know what they're getting themselves into beforehand. A simple demo video can be just the sales agent you need in order to make that happen.⚡️
Put yourself in your customers' shoes.👞
Let's say, someone visits your page for the first time. They may have heard about your tool, may have even seen someone else use it, or maybe they're completely new to the game and haven't heard of you before.
This person now enters your page, sees all the pretty pictures and copy and your compelling design - but even after scrolling to the very bottom they still have no idea what your tool actually looks like.
It's a big question mark.
Now - although you might have poured your heart and soul into your landing page, chances are they will not buy your product. They might not even sign up for a free trial.
Building trust is key.🔑
By not knowing what will expect them once they go the extra step and sign up, people will most likely not sign up for your product.
How do you build trust?
Showcase your product to your potential customer in a short 2-3min video. Place that video at the very top of your landing page, where it's easy to see and access and take it from there.
A simple "Hi, I'm Sveni and in this video I wanna give you a quick run down of our product" is enough to break the ice and hook your potential customer. Add a pretty thumbnail combined with a clear CTA and boom - you just added a conversion machine to your landing page.
Numbers don't lie.😎
Having a demo video on your landing page increases your chances of conversions by 80% - and that's a fact. Why would you wanna miss out on conversions or free sign ups when the step to get there is so easy? Simply add a video to your landing page and watch your numbers transform.